SEO Strategies to Market an Accounting Services Business
Search engine optimization (SEO) is crucial for accounting services businesses looking to attract new clients online. Implementing targeted SEO can help your website rank higher in search engines like Google so you appear prominently when potential customers search for the services you offer.
Optimize Your Website Content
Conduct keyword research to identify high-value terms clients use when searching for services like “small business accountant”, “tax preparation”, “bookkeeping services”, etc. Incorporate these keywords naturally throughout your site content. Pay special attention to page titles, meta descriptions, headers, image alt text, and key sections like “Services.”
Create Location-Based Pages
If serving local clients, create dedicated pages targeting the primary cities, suburbs or geographic regions you service. For example, have pages like “Accounting Services in Austin” or “Tax Preparation in Travis County.” Populate these pages with locally relevant content and optimization for geographic keywords. This helps you rank for searches by prospective clients in your areas.
Publish New Blog Content Frequently
Your website blog is a powerful SEO tool, allowing you to use keywords while demonstrating your accounting expertise. Publish new long-form blog posts at least 2-3X per month. Answer common accounting-related questions, address industry trends, or provide educational guides. Promote new blogs through your email list and social media.
Optimize Website Speed
Site speed significantly impacts SEO, so optimize pages to load as fast as possible. Compress images, minimize HTTP requests, enable browser caching, and use a caching plugin like WP Rocket if your site is slow. Faster sites improve user experience and are rewarded by search engine algorithms.
Enhance Site Navigation
Make it easy for visitors to navigate your site content through menus, internal links, related posts, and sitemaps. Broken navigation hampers SEO. Test navigation on mobile to ensure a seamless experience across devices.
Update Site Architecture
Structure your URLs and overall site architecture using targeting keywords. For example, have a page like yoursite.com/small-business-accounting rather than yoursite.com/services/accounting-package-1. Create individual pages optimized around each of your main service offerings.
Provide Valuable Schema Markup
Add schema markup to your pages to help search engines understand your business type, services, operating hours, address, and more. This enhances how your info displays in the search engine results pages (SERPs). Useful schemas include Organization, Local Business, FAQPage, etc.
Publish fresh long-form content
Long-form blog posts over 2000 words show search engines you have in-depth expertise around accounting topics. Research topics thoroughly and provide actionable advice or guides. Include relevant keywords but avoid over-optimizing. Promote each post.
Earn High-Quality Backlinks
Links from authoritative industry websites demonstrate credibility and help search ranking. Pitch guest posts to accounting blogs/publications to earn backlinks with contextual anchor text. Look for link-worthy opportunities like relevant directories and roundups.
Optimize Images
Include descriptive alt text and title text on all images. Rename files using target keywords. Provide large, high-resolution images to improve page experience. Image optimization enhances SEO.
Improve Site Speed
Site speed significantly impacts SEO, so optimize pages to load as fast as possible. Compress images, minimize HTTP requests, enable browser caching, and use a caching plugin like WP Rocket if your site is slow. Faster sites improve user experience and are rewarded by search engine algorithms.
Monitor and Refine
Use Google Analytics and Search Console to monitor site traffic and keyword rankings. Refine under-performing content, identify new optimization opportunities, and double down on what is working. SEO is an ongoing process.
An effective SEO strategy takes time but following these key steps can significantly increase search visibility and clients for your accounting services firm. Keep pages fresh, user-friendly and filled with valuable content focused on your target service areas. With consistency, your rankings and local authority should steadily improve over time.