Optimizing Your Website Navigation for CX/UX/UI A user-friendly website with intuitive navigation is crucial for delivering excellent customer experience (CX) and user experience (UX/UI), as well as for search engine optimization (SEO). Seamless website navigation helps guide visitors to...
Want Lasting Ranking Results? Here Are the SEO Tasks to Win Search engine optimization can often feel like a game of cat and mouse. As soon as you implement the latest best practices, the algorithms change and you’re left...
Choosing the Right Color Scheme for Your Restaurant’s Website Your restaurant’s website colors say a lot about your brand. The right color scheme can draw people in, while the wrong one can turn them away. When picking colors, it’s...
The Standard Website Navigation Setup as a Foundation For most websites, using a standard navigation structure as a foundation simply works. The standard pages – Home, About, Services/Products, Portfolio/Case Studies, Contact, and Blog – cover all the main sections...
Conquering the Local SERPs: An SEO Game Plan for Niching Down and Overtaking the Competition Competing as a local business can feel utterly daunting, especially breaking into niches where a handful of brands already seem to dominate the top...
Legal & Law Firm SEO: 9 Tips to Get Started If you’re a lawyer or own a law firm, you know how important it is to get new clients and cases. In today’s digital world, many potential clients search...
Balancing Keyword Optimization with Short, Mid and Long Tail Approaches When building an effective search engine optimization (SEO) strategy, most professionals talk about optimizing for short, mid and long tail keywords. But what do these keyword targeting terms actually...
Uncovering Your Competitors’ Backlink Secrets: A Guide to Outranking the Top Dogs Backlinks remain one of the most important ranking factors for SEO. By researching where your top-performing competitors are getting links from, you can uncover opportunities and emulate...
The Perpetual Pursuit of Faster Page Speeds for Local SEO Success In an age when attention spans flitter by quicker than mayflies in late spring, local businesses must prime their websites to load rapidly lest they lose those prospects...
Your Site’s Bad UX is Tanking Your SEO Rankings You optimized on-page SEO elements flawlessly. Content stays fresh and engaging. Technical site health ticks all the boxes. And yet your Google rankings languish while competitors with arguably inferior pages...