Capturing More Customers with Local Search Engine Optimization

For landscapers, finding a steady stream of new customers is a never-ending quest. You rely on word-of-mouth, partnerships, and other referrals. But what if you could supplement these lead sources by getting your business in front of more nearby prospects searching online? With over 97% of smartphone users turning to local search, optimizing for local visibility may be the growth lever your landscaping business needs.

In this article, we’ll explore proven local search strategies tailored for landscapers wanting to attract new customers in Venice, Florida.

The Power of Location-Based GMB Listings

As the backbone of Google local search, getting your Google My Business (GMB) listing optimized should be priority one. Beyond basic information, be sure to customize key fields geared for landscapers:

Service Area – Clearly define areas served

Seasonal Services – Highlight maintenance for wet vs dry months Thorough Category Tags – Includes identifiers like “lawn care” and “landscape design”

With location-optimized elements in place, your GMB profile helps match searching homeowners with your services.

Geo-Targeted PPC Campaigns

Running pay-per-click ads on Google Ads and social can bring targeted visibility. Campaign strategies tailored to locale and tied to seasonal service demand help connect your ads to those most likely to convert. Things like radius targeting, bid adjustment, and flexible timeframes help boost relevance.

Strategic Local Partnerships

Rather than cold prospecting, partnerships with complementary local businesses can deliver qualified referrals. Hardware stores, nurseries, pool services all serve the same homeowner audience. Establish referral partnerships where you promote one another’s expertise and offers.

Additionally, provide referral discounts to give new partners incentive for sending business your way.

Community Connection Drives Awareness

Identify relevant local groups and associations to join where you can network with prospective customers and demonstrate thought leadership through volunteer participation and speaking engagements.

Further, share seasonal content and offers on NextDoor, Facebook Groups and neighborhood apps.

Manage Online Reputation

Positive online ratings and reviews are social proof for prospects assessing options. Get ahead by proactively encouraging customer testimonials with incentive giveaways timed around slower months.

Additionally, monitor third-party sites like Yelp and Google to address any negative reviews.